Referencing strategies in multisemiotic texts
Keywords:
Anaphoras, Evocative Elements, ReferenciationAbstract
Our goal in this paper is to demonstrate, by analyzing cartoons and charges posted on both social networks Facebook and WhatsApp, that the interlocutors elaborate negotiated representations of the referents based on contextual clues that allow them to rebuild referential introductions or anaphora (resumption). Such indications are expressed or portray identities in verbal-imagery texts, or just evocative elements that are part of these texts. Similary to what is done by the referring expressions, images can explain the referents or just evoke them. We tried to demonstrate how some of the imagetic traits that evoke referents are explicable by the Grammar of Visual Design by Kress and van Leeuwen, and that the same traits can favor socio-cognitive processes of introduction, anaphora and deixis.